In the world of design, technology and software play a large part. This is especially the case in the design of bespoke exhibition stands. Why? Because they help visualise the products, services, and goals of the stand.
There are many tools and software available in the design industry, and when creating modular stands, branded environments and large custom exhibition stands, the use of 3D visualisation and prototyping plays a vital role. There are a number of reasons for this, from helping clients understand the vision and layout to facilitating communication and ensuring accuracy.
At Extreme Group, we utilise 3D and CAD design software to enhance our design process and collaborate with our clients. Both our team and our client benefit from this, allowing a seamless project and development process.
In this blog, we discuss the role this technology plays in the design of bespoke exhibition stands.
Aligns Design With Messaging
Before we put pen to paper, or in our digital age finger to the trackpad, we will have an initial meeting with you to understand what the purpose of the stand is and the messaging that it will be promoting.
Having developed several concepts, we will further explore and design one in our 3D modelling system. This creates a very visual asset for everyone to feedback from, allowing you to see how our design portrays your messaging.
The phrase “a picture is worth a thousand words” extends beyond photos and can also be applied to layouts, which is why 3D drawings ensure the designs match the messaging of your brand and stand.
A CAD drawing goes beyond this, though. It is the first time you will be able to see whether our designs match your vision. You understand your brand in a more in-depth and intricate way than we will, which is why your vision is so important. Producing 3D designs will give you an opportunity to see how well we have interpreted your vision and feedback improvements so that we can get it spot on.
Enhances Communication
We often find that a CAD design or prototype display enhances conversations and feedback with our clients.
This is because they provide a tangible representation of the stand, demonstrating every aspect of how it will work.
These drawings or models show how big pictures will be, where interactive elements will stand, and how the lighting will create an atmosphere. These will help you understand how all the elements build an experience.
A more thorough understanding enables more thorough feedback. We often find these models facilitate a desired change to be communicated more effectively and efficiently because you can physically point to the specific section you are talking about, removing ambiguity and producing clear and concise communication for us all to work from.
Facilitates Accuracy And Precision
Most of the time, these models are designed to scale. This enables our team to fit each aspect of the stand into the space allocated.
Keeping everything to scale reduces the risk of errors and provides an opportunity to work through several options, visualising where logistical problems might occur when erecting the stand at the event.
In seeing this process, you gain confidence that your stand will function as you need it to when at the event. It also will give you peace of mind that all your content, messaging and experiential elements, such as social media integration and gamification, are all included in the stand without inhibiting the experience.
Provides Realistic Previews
3D models are an excellent way to provide previews of the designed exhibition stand. Thanks to the development of technology and software, we can add details such as the materials and lighting. We find this incredibly useful for our clients as it gives them a realistic view of how the stand will look.
It also allows you to see how these elements will look together. And it enables us to show you alternative options in a visual way so you get a comprehensive understanding of the look and feel each option will give your stand.
Experience The Benefits Of 3D Visualisations And Prototypes With Extreme Group
From ensuring we meet your expectations and visions and enhancing collaboration and communication to facilitating accuracy and providing realistic previews, the advantages of having access to 3D CAD designs and prototypes of your bespoke exhibition stand benefit both our design team and you.
At Extreme Group, we have been working with businesses across a range of sectors to design, manufacture and manage bespoke exhibition stands. During our 30 years in the industry, we have seen how the use of 3D visualisations, CAD designs and prototypes have created a smooth and efficient design process that everyone collaborates in.
The results speak for themselves, as we have produced many large and small-scale stands that have assisted clients achieve their goals, whether this is sales, leads or subscriptions.
Contact us today to learn more about our design process and how we will use 3D designs to bring your bespoke exhibition stand visions to life. Call us on 01202 620550 or complete our online contact form, and we will get in touch with you.
