Case Study: Farnborough International Airshow 2022 Stand

In 2021, Inzpire tasked Extreme with hosting their stand at DSEI 2021. After the stand we delivered became a talking point of the show, we were invited to further Inzpire’s presence with a stand at Farnborough International Airshow 2022.

We took the design of the DSEI stand and adapted it to suit the location and the new products Inzpire wanted to showcase. This design consistency encouraged brand recognition and reinforced Inzpire’s relevance within the industry.

The Stand

The stand itself had a clean white and orange aesthetic, reflecting Inzpire’s brand colours. Bold orange light strips caught the eye and helped make it distinct from surrounding stands, which mainly stuck to more neutral lighting colours.

To avoid the space feeling cold and unwelcoming, we fitted it with seating areas, plantlife, and Union Jack iconography to pay homage to Inzpire’s close relationship with the UK MoD.

We made use of experiential marketing by incorporating product demonstrations in the stand. These included mission support systems and mission training devices. Visitors could get a look and feel for how the products would work in the real world, creating a more memorable experience and demonstrating their quality in a hands-on way.

Overall, the stand was a stylish, modern exhibition that reinforced Inzpire’s importance in the defence industry, encouraged brand recognition, and gave potential clients a greater insight into Inzpire’s new products.