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Case Study: Branded Environment

In-car entertainment, professional sound system range, multimedia products and home entertainment systems.

Branded Environment for Harman

A consumer show for the car and in-car entertaining market. Held at the NEC for three days. Run since 1999, in conjunction with the Max Power magazine it is the largest gathering of the 16-25 year old male demographic. To design a multi-level, interactive exhibition display area incorporating, the four genres of Harman Kardon.

The brief was very loose. HK wanted it to be based around a city skyline and incorporate all four of Harman’s product areas. Due to the high volume of visitors to the exhibition stand we opted for a one way system to ensure all visitors had a good view of all the products and games on the stand. A key focus on the stand was a game invented by Extreme – Mirrored Twister! This had appealed to the visitors, proving a great success and the stand ticked all the boxes and

SectorAudio Electronics
Stand Size154sqm

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