Exhibition Stand Logistics and Management
Running a successful exhibition stand takes a lot more work than you might think. Besides the actual design process, there’s a whole world of behind-the-scenes logistics to consider: managing staff, delivering materials, arranging catering… there’s plenty to keep on top of.
At Extreme Group, we believe in providing you with a fully comprehensive, start-to-finish service throughout your time with us. Along with designing and building an innovative experiential stand for your company, we’ll handle all the aspects involved in keeping it running smoothly. We’ll take care of all the preparations and day-to-day management of your stand, so you can focus on what you do best – showing the world what really makes your business shine.
What Logistics Can We Handle for Your Exhibition Stand?
We take care of all the logistics involved in preparing, managing, and evaluating your stand. From start to finish, we’ve got you covered.
Stand Delivery
We’ve hosted exhibitions all around the world, giving us an in-depth understanding of the obstacles that come with shipping, paperwork, and navigating different countries’ regulations. When planning your event, we’ll carefully consider these logistical challenges and go the extra mile to handle all the necessary work involved in delivering your stand materials.
Staff Management
We’ll look at your stand’s size to determine the number of staff members needed to run it efficiently. We’ll then guide them on how to engage with visitors, answer questions, demonstrate products, and collect leads. This will make sure that they offer a level of visitor interaction that reflects well on your company.
Technical Requirements
After determining your electrical and internet connectivity needs, we’ll coordinate with the event organisers to secure access to power outlets, network connections, and any AV equipment required for demonstrations. Many of the stands we create involve the use of technology like VR headsets (such as the stand we made for HTC), so we’ll make sure to prepare space in advance to implement them.
Lead Capture and Data Management
We’ll work with you to design and implement a lead capture system to gather visitor information. This could be through digital tools like barcode scanners or mobile apps, or more traditional methods such as business cards. We’ll also help you establish a process for managing and following up on leads after the event.
Marketing and Promotion
We’ll work with your company’s marketing team to prepare and print marketing materials such as brochures, product catalogues, business cards, and banners. We can also supply high-quality promotional items to draw in visitors and provide them with a tangible reminder of your business.
On-site Logistics and Safety
Before the event gets underway, we’ll arrange for the essentials to make sure both staff and visitors have a safe and comfortable experience. These include:
- Seating arrangements
- Catering for booth staff
- Storage space for extra stock
- Utilities like water supply and waste management
- Compliance with safety guidelines provided by the exhibition venue
Evaluation and Follow-up
Finally, we’ll advise you on how to make the most out of your stand after the event. We’ll help you evaluate the success of your stand by reviewing metrics such as visitor engagement, leads generated, and sales conversions. We’ll also advise you on how to best follow up with leads, send post-event communications, and track the impact of your participation on business outcomes.
Skip the Stand Management Stress with Extreme Group
Extreme Group have been designing, building, and managing high-end stands and branded environments for over 20 years. We’ve worked on events all across the globe and have the know-how to manage stands of all shapes and sizes – read through some of our case studies to see how we’ve managed other stands in the past!
While handling your stand’s logistics, we’ll take into account your budget and preferences and tailor our approach accordingly. There’s also no need to worry about being left in the dark – we’ll keep you updated every step of the way.
Our aim is to provide you with a well-managed stand that not only takes the load off your staff, but also leaves a lasting impression on visitors, passersby, and everyone else.
Ready to get started? Book a consultation online or call us on 01202 620550 today!