Case Study: HOKA Exhibition Stand
HOKA is the world’s fastest growing premium athletic shoe brand. Originating in Annecy, France, they design high-tech running shoes for beginners and athletes alike.
HOKA Exhibition Stand Details
Following a two-year break, the historic Mainova Frankfurt Marathon returned on 30th October 2022 with HOKA as its official sportswear partner.
We were ecstatic to win the pitch for HOKA’s stand at the Frankfurt Marathon. We knew it would be a big undertaking, so we soon got to work designing an expansive, visually spectacular stand for them. We provided a complete turnkey package, including:
- Full project management
- Creative and architectural design services
- Graphic design and production
- Interactive digital media design and implementation
- Show logistics
- Full onsite management during build up, show opening, and break down
The Stand
The visual design of the stand reflected HOKA’s brand identity: fresh, active, and modern. Clean whites and greys created an open, airy atmosphere, while wood accenting tapped into a connection with the natural world. All of this was complemented by the bold blues of HOKA’s trademark colour scheme.
Rows of HOKA’s latest shoes were on display, free for anyone to try on, as well as seating and mirrors placed nearby. Along with shoes, the stand also featured T-shirts, shorts, hats, and other HOKA products.
We invoked experiential marketing by placing three ScanMate 3D machines at the centre of the stand. When visitors stepped on one, they would receive a personalised 3D shoe recommendation that would match them with their perfect HOKA shoe. Not only did the novelty encourage visitors to get involved with the stand, but it encouraged them to purchase HOKA’s products in a fun, non-pushy way.
Ultimately, the stand was a relaxed experience that raised brand awareness and gave HOKA’s target audience the chance to try out their products in person.
| Client | HOKA |
|---|---|
| Location | Frankfurt Marathon |
| Sector | Sportswear |
| Stand Size | 598sqm |
Delivering Outstanding Exhibition Experiences All Around The World
At big prestigious events, it’s important to make your brand as memorable and distinctive as possible. Not only can our expert team design exhibition stands and immersive experiences, we are able to manage every aspect of the project. This includes providing guidance on the complexities of exhibiting in different countries.
To help you showcase your brand in an unforgettable way, get in touch with our team of expert exhibition designers today or call us on 01202 620550.
