When you are at an exhibition, having a bespoke stand that captures attention is just the first step to a successful event. Once you have hooked people into your stand, you need to support it with enthusiastic and professional staff. This could be a make or break for your stand because they will influence the experience of your visitors. Can they hold friendly conversations that encourage your visitors to take the desired action? Can they provide all the information that visitors are looking for? And more importantly, do they do it all with a smile?
It is often said that people buy from humans, so having a stand with all the information and expecting a reaction is a little far-fetched. This is why, as part of our services, Extreme Group are also able to help source and manage staff for your event as part of our management service, as well as designing a bespoke stand for you.
Extreme Group has 30 years of experience in providing a range of clients and industries with unique exhibition stands that grab attention and convert visitors into leads or customers. Over the years in the exhibition industry, we have seen stands flop because of the people running them, which is why we help you find the best people for the job.
In this blog, we share why employing enthusiastic and professional staff for your exhibition stand is so important.
First Impressions Matter
While your stand will create a first impression, the people welcoming your guests are an extension of that.
The people working your stand will influence the atmosphere of your area just as much as the lighting will, creating that all-important first impression.
If your staff are seen to be interacting with others with a smile on their face, using expressive hand gestures, demonstrating knowledge and enthusiasm, you are more likely to create a positive first impression for anyone walking past. This will likely draw more people into the stand to learn more about your business and what you offer.
In contrast, if your staff are on their phones, ignoring those visiting your stand, or looking bored when in a conversation, they promote a negative impression of your brand and will discourage people from learning more about you.
Enthusiasm Is Infectious
Passion and enthusiasm are both contagious. If your staff show these qualities about their work and demonstrate that they believe in your brand and the products or services being offered, your audience is likely to feel the same.
If your audience feels enthusiastic about what they are being told, they are more likely to complete any action you want them to.
Of course, a lack of interest will have the opposite impact. If your staff aren’t excited about your services, why should your visitors be?
Connections Drive Desired Actions
Professional and enthusiastic staff will create a unique connection and start building relationships between your visitors and your brand.
A connection with your visitors is also more likely to result in your desired action being taken, be it a sale, contact details or a subscription. This is because your staff members will be able to tailor their sales pitch to the specific needs of the customer, having learnt about these in their conversations.
In building a rapport with any visitors, your staff will be creating an invaluable experience that will be remembered once they walk away from your stall.
Engagement Creates Unforgettable Experiences
You want your visitors to remember who you were when they leave your stand and beyond.
An unforgettable brand comes from creating an unforgettable experience, which is much more than the experiential marketing you include, social media integration and lighting.
The people at your stand will enhance these aspects of your stand, pulling them together to create a cohesive experience.
But to do this, they need to be engaged with the stand and the people visiting it. This means actively approaching them and initiating a conversation, as well as being able to show them around and discuss aspects of the stand.
Friendly and engaging staff will work with your stand to provide an encounter that will remain in the visitor’s mind, keeping your brand’s name at the forefront of their memory.
Get The Best Staff For Your Stand With Our Help
Enthusiastic and professional staff are important because they will create a positive and engaging experience that will not only mean your stand is remembered but will also encourage visitors to take your desired action while at the stand.
Through making connections, engaging with the audience and the stand, and sharing their passion and belief in the products or services, they will transform a visitor into a lead.
At Extreme Group, along with designing your stand, we can provide management services which incorporate staffing the event with qualified and enthusiastic people.
Alternatively, we can train your staff to provide the best experience they can to every visitor at the event.
Our staff management service can go one step further as we also offer on-the-day management, where we schedule breaks and organise catering for them too.
Contact our team today to learn more about our staff management service and how they can impact your stand’s success.
Call us on 01202 620550 or complete our online enquiry form, and we will be in touch as soon as possible.
