Since the first mobile phone was released, they have become an integral part of our daily life, whether we like it or not. While in a lot of ways they are extremely useful tools, in some cases, it can feel that they are a hindrance too, particularly at an exhibition stand. However, with a little bit of thought and planning, you can leverage mobile phones to enhance interactions with your stand.

There are a number of ways you can use a mobile phone at your stand, be it adding a photo booth and utilising social media integration or adding a QR code to scan.

At Extreme Group, we are exhibition stand design specialists. We work with companies across the globe in all sectors to create unique, dynamic and engaging stand and branded environments for national and international exhibition events. With over 20 years of experience, we have had the opportunity to experiment and explore a range of technology, including mobile apps.

In this blog, we share some ideas on how you can leverage mobile app integration to enhance stand interaction.

How To Use A Mobile App For Engagement With Your Stand

Thanks to the development of technology and our ability to adapt to the latest features, there are several ways that you could use a mobile app to encourage your visitors to interact with your stand.

  • QR codes to scan for more information immediately
  • Gamification and rewards
  • Add augmented reality (AR) to your stand
  • Live polls and surveys
  • Virtual product demonstrations
  • Push notifications to remind visitors of activities, presentations and giveaways
  • Lead capture and digital business cards
  • Interactive content and social sharing
  • Networking and community building
  • Exclusive discounts and promotions
  • Real-time support and assistance

As you can see, there are plenty of options for you to integrate a mobile app into your exhibition stand in a way that best suits your brand and stand.

How To Encourage Engagement With The App

Of course, having the idea is one thing, but getting your visitors to engage with the mobile app and, in turn, your stand is another challenge.

There are several tips for this:

  • Make sure visitors know about the app – have signs about it visible and make it easy to find on the phone (QR codes to the app store are a great idea for this).
  • Make it easy to navigate – the app should be designed to be seen on a small screen and navigated with fingers, so make sure its functions are suitable for this.
  • Don’t ask too much – keep instructions simple and short because your visitor’s attention span will be short, so don’t overload them with things to do.
  • Incentivise them – where you can provide a reason or incentive to get the app and use it – maybe a prize or discount.

Benefits of Mobile App Integration for Stand Interaction

As we said above, mobile phones have become an integral part of our lives and are often an obstruction to keeping attention. But they can be utilised cleverly to make you stand out against your competitors and offer many benefits.

  • Improve engagement at the stand
  • Encourage further engagement away from the stand
  • Create a long-lasting impression and a way to contact them
  • Enhance brand recognition
  • Stand out from competitors
  • Boost lead generation or ROI
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Steps to Integrate Mobile Apps with Your Event Stand

So, how do you go about integrating a mobile app with your exhibition stand?

  • Step 1: Define goals (e.g. engagement, lead generation, or product promotion).
  • Step 2: Choose a suitable app or develop a custom solution.
  • Step 3: Design interactive features tailored to your audience.
  • Step 4: Test the app and train your staff to ensure smooth implementation.
  • Step 5: Promote app usage before and during the event.

Let Extreme Group Help

There are many advantages to integrating a mobile app with your exhibition stand and a plethora of ways to do it.

However, to implement them successfully, it needs to be well-thought-out and implemented with precision.

If you are interested in adding an app integration to your exhibition stand, why not get in touch with our team.

At Extreme Group, we offer a comprehensive service that includes the design of a bespoke stand, as well as arrangements for logistics and stand management for the event.

Our team are specialists at creating something unique to your brand and have experience integrating social media, mobile phones and other technology to generate a fun, engaging and interactive experience.

Get in touch with us today to discuss your ideas and bring them to life. Call us on 01202 620550 or complete our online contact form to request a callback from one of our experts.