Exhibition stands are all about catching eyes and drawing interest, so it stands to reason that the bigger a stand is, the better. Right?

Well, not quite. A larger size can help with getting exposed to more people, but it doesn’t always result in more engagement. What really counts in the long run is the design of the space itself.

Whether you’re dealing with time constraints, budget limitations, or limited space availability, it’s more than possible to make a big impact with a well-planned, more compact design. In fact, hosting a smaller stand comes with its own benefits: it’s less expensive to build, easier to keep clean and organised, and less of a hassle to get enough staff to run it!

At Extreme Group, we’ve got years of experience in designing, building, and running event stands of all shapes and sizes, including those with a super-compact footprint. Read on for our tips on making the most of your small exhibition space!

1. Plan your layout carefully

When space is tight, you want to make the most out of every inch you have available. This makes the layout of your stand more important than ever.

Although having tables, chairs, and other furnishings is a necessity, you should always make sure to put your most eye-catching features front and centre. For example, if you’re showcasing a brand-new product, place it where everyone can easily see it, and use clear signage to make it crystal clear what it is. This will be a lot more effective than having it half hidden behind a partition.

And don’t forget about leaving enough space for your staff and visitors to move around comfortably. It’s easy for smaller booths to start feeling cramped, so giving everyone some breathing room is a must!

Small Exhibition Stand Babcock Dansac
Leonardo Signage

2. Use space-saving signage

Signs and banners are key to grabbing attention and promoting your brand identity, but they can take up some serious floor space – space you don’t have if your stand is on the smaller side.

A smart solution to this is to use vertical banners and signage to maximise your booth’s visibility from a distance. These will still draw people in, but will do so without taking up much of your limited floor space. Hanging signs above your booth are another great option, as these can be seen from afar and help attendees locate your booth among the crowd, without taking up any floor space at all!

3. Incorporate multi-purpose furniture

The furniture in your booth also takes up a lot of space, but it’s not like you can just hang them overhead like you can signs. Luckily, there’s a great alternative: multi-purpose furniture!

Multi-purpose furniture, as the name implies, serves multiple functions – for example, you can find tables with storage space underneath or chairs that also double as storage units. These choices give you the functionality of several pieces of furniture in one, helping you save space without sacrificing usability.

Another pro tip is to use collapsible furniture that’s easy to store and transport. This will give you the flexibility to arrange your booth as you like and make it a breeze to hide away furniture that’s not currently in use.

Aspentech Seating

Talk to the experts in space-saving event stand design

Now that you’ve read through the list above, we hope you have a better idea of how to make the most out of a smaller exhibition stand. But if you’d like to take things a step further while saving yourself the time and effort of doing it yourself, why not get in touch with our team of experts today?

At Extreme Group, we specialise in creating compact exhibition stands that blend cutting-edge technology with eye-catching aesthetics and clever space-saving designs. Our goal is to help your business stand out from the crowd, and we’ll work closely with you to create a stand that meets – and goes beyond – everything you were hoping for. Just look through our case studies for a glimpse at what we can achieve!

Ready to get started? Request a callback online or give us a call on 01202 620550 today! We’re here to answer any questions you have and create the perfect exhibition stand for your needs, so don’t hesitate to reach out.