Your exhibition stand’s layout can make or break it. You need to design your stand and lay it out with your goals and objectives in mind for a successful exhibition.
The layout of your stand will impact the experience of your visitors; if they have a bad experience with your stand, they’re unlikely to stick around and learn more, let alone make a purchase or share their details. However, if they enjoy being at your stand, they will likely work their way through it, completing the task you set out to achieve.
Your stand’s layout will form the foundation of all of this as it will guide visitors through, giving them the space and information they need. So, how do you make the most of such a fundamental part of your exhibition stand?
At Extreme Group, we’ve been designing and managing bespoke exhibition stands for over 25 years and have seen the positive and negative effects of stand layouts. Our years in the industry have taught us what makes a good stand layout and what should be considered when designing one.
In this blog, we run through some of the points you need to consider when designing your exhibition stand layout.
1. What are the goals of your stand?
The goals of your stand should be the first thing to come to mind when you sit down to design the layout. Whatever you are trying to achieve will heavily dictate what you include in your stand and where you will place it all.
If you are trying to sell products, you will want to have them front and centre of your stand. However, if you are aiming to get contact details and leads you need to provide space for them to give those to you, be it via an interactive screen or a stand for them to write on.
The likelihood is that whatever your goal is, your visitors will need a reason to complete the action, so you will need to take them on a journey to persuade them to do it. Your exhibition stand layout will form this journey through well-presented information, space and images.
2. Consider the information you want to include
Your goal will influence the information you are going to display. As you work through the information, you will need to decide how you are going to present it. Will you use graphs, blocks of text or images?
You will also need to work out how it is going to flow through the space. This information is going to tell the story and take the reader on a journey that will, hopefully, result in them converting.
You need to consider how the layout of the stand and the flow of content will work together to make the story crystal clear, navigating the reader through the stand easily and naturally as this will create a positive experience for them.
3. Think about the location of your stand
The location of your stand is another pivotal thing to consider when designing the layout of your stand. Your exhibition stand layout will need to work with the location, not against it.
You want to maximise the space you have allocated to you. Of course, if you are in the middle of the area and are likely to have people passing on both sides of the stand, you want to make use of that with displays on both sides of your stand. But, if you are against a wall or in a corner, you won’t be able to rely on having double-sided displays.
Bear in mind the size of your stand too. You don’t want to overcrowd it with products, information or displays. Allow people space to linger on displays. The walkways between stands will be busy, so your stand will provide a positive experience if its layout allows space to breathe.
4. What will your competition be like?
You want to use your exhibition stand layout to differentiate yourself from your competitors around you.
A benefit of having a bespoke exhibition stand is that you can make it what you want. If you think that seating might be scarce, then think about adding somewhere to sit in your stand. Provide something that the audience will be looking for, as it could encourage them to head towards your stand.
But use that to your advantage. If offering somewhere to sit, place an engaging display around so that the visitors read about you while they take a break.
Another way you can stand out from the crowd will be through experiential marketing. If you want to engage your audience work your layout around offering them an experience related to your product or service.
Trust the exhibition stand layout experts
If you are struggling to design the optimal exhibition stand layout, turn to our experts.
We will collaborate with you and your team to design and build an exhibition stand that will perform for you. Our team will get to know your business and objectives before putting pen to paper to design something. This will ensure that we include all of the information you feel is important.
We don’t specialise in one industry, in fact, we revel in diversity. Over the years, we have designed and managed custom exhibition stands for energy, manufacturing, healthcare, and many more industries. Visit our case studies to see some of the work we have done in our 25 years of business.
We offer a comprehensive service, meaning we can assist with more than just the design of your stand, providing project management of the manufacturing, logistics and management of the stand at the event.
Contact our friendly team to learn more about how we can help you. Call us on 01202 620550 or complete our online enquiry form to request a callback.
