There is more to running an exhibition stand than designing a captivating stand and having people manage it. You need to make sure that every part of the stand makes it to the right place and is put together correctly to ensure a flow of content and the space is laid out right. There is plenty of behind-the-scenes action that needs to be managed. This is where exhibition stand logistics and management come in.
At Extreme Group, we are exhibition stand specialists delivering a comprehensive service that guides you through initial design conception to stand management and logistics. Whether we are working on a bespoke exhibition stand, modular stand or a branded environment, we offer an end-to-end service so you don’t have to worry about a thing.
In this blog, we explain what exhibition stand logistics and management include so you can understand how you might benefit from them.
Planning and design
When we use the term management, we don’t just mean having someone on the stand at the event. We also mean project management right from the start.
Our team will collaborate with you to design and plan an exhibition stand that will grab the attention of attendees, hooking them in to learn about your business and hopefully convert.
Before starting any designs, we will get to know your business and what your goals are for this event; are you looking for contact details, sales or demo sign-ups? This will then dictate the designs we work on, gearing it towards getting that conversion.
Another discussion we will have with you at the start of this process will be about your budget for this stand. Again, this will influence the design as we work strictly to stay within budget.
Supply chain and material management
With a design agreed upon, we will build the stand.
In doing this, we take care of ensuring we have the right materials and everything we need to create the design as discussed.
Part of this will be collaborating with you and other suppliers to make sure you have everything you need for a successful event. This might include lead capture and data management, where we can design and implement lead capture systems such as digital barcode scanners, QR codes, mobile apps, or more traditional pen and paper forms or business cards.
On top of this, we will work with your marketing department to make sure that any additional information and print work, such as brochures, leaflets, product catalogues or banners, are ready and part of your stand.
Transportation and shipping
We can help you transport your stand from our manufacturing warehouse to the exhibition location.
We have experience transporting stands across the world and have gained in-depth knowledge of paperwork, obstacles faced and cultural requirements for shipping abroad. This knowledge allows us to smoothly arrange for the delivery of your stand to a different country without any stress on your part.
The transportation of your stand is considered from the beginning of the process, so you can be confident that it will get where it needs to be safely and in plenty of time.
Setting up
With all the technology available for exhibition stands, you are likely to need electricity and an internet connection. Our team will coordinate with the event organisers to ensure you have everything you need, such as power outlets and network connections.
We will also arrange for essentials to make sure staff and visitors have a great experience at your stand. This will include:
- Seating arrangements
- Catering for booth staff
- Storage space for extra stock
- Utilities like water supply and waste management
- Compliance with safety guidelines provided by the exhibition venue
On-site management and coordination
With an eye-catching stand setup, you must back it up with enthusiastic, knowledgeable and engaging staff.
We can work with you to make sure you have enough staff to man the stand and can train them to engage with visitors, answer questions, demonstrate products, and collect leads in a friendly and professional manner, enhancing the customer experience of your stand.
We can also manage staff throughout the day, making sure there are scheduled breaks and rotas so there is never an empty stand, but all your staff get a break to re-energise.
Not everything will run smoothly on the day. There is always a chance for a slight problem. But our team will be on hand to deal with it. With our years of experience helping to manage stands, we have seen it all, so have knowledge that can help us problem-solve in real-time.
Get in touch with our stand logistics and management experts
Our exhibition stand logistics and management services are comprehensive and include everything you might need for a smooth and successful event.
From design and stand planning, delivery logistics, setup, and stand management, Extreme Group cover everything. With 30 years of experience in the industry, we have unparalleled expertise in every project, so you can be confident in getting a quality service that will cover every detail for you. Read some of our testimonials to hear how our clients have been pleased with our work.
Get in touch with our friendly team to learn more about our end-to-end services. Call us on 01202 620550 or complete our online contact form to request a callback.
Additionally, look at some of our previous projects to see the scope of work we complete and the range of industries we work with.
