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    Princess Yachts: 3 Weeks, 3 Continents…

    Three cities, Three continents and 15,421Km in three weeks – not too extreme for the Extreme Team

    The Extreme team will once again deliver seamless logistics and outstanding service for Princess Yachts, creating branded environments that will showcase their stunning yachts at 3 shows, across 3 different continents over 3 weeks.

    The first of the events is BOOT 2019, in Dusseldorf, Germany from 19th-27th of January. Proud to be displaying at the shows 50th anniversary, Princess are presenting the event venue, Messe Dusseldorf, with a sculpture to mark the occasion.

    Our team were instructed to create an immersive brand experience for Princess, designing a 2184sqm environment to display 11 yachts; the boats include the first ever boat, Project 31 as well as their newest addition, the R35. To cater for such an extensive display as well as providing an area within which visitors can engage with the brand, a number of meeting rooms were installed below the floor, allowing the boats to remain a focal point.

    The second of our Princess events is the Miami Boat Show 2019, running from 14th-18th of February. With 10 yachts on display on a 40x70ft structure over a 225ft pontoon, the branded environment is set to be a stunning sight. As well as showcasing a range of yachts, our focus was on creating an interactive environment for the Princess team to engage with the show’s visitors seamlessly.

    Finally, we will be attending the Dubai Boat Show 2019 with Princess Yachts from the 26th Feb-2nd March. As the show has continued to grow in importance for Princess, the team are exhibiting in their own right rather than through their agent. The 10mx15m open-sided structure will be situated on a pontoon, once again showcasing the Princess brand and creating an immersive experience for the event’s visitors.

    Wherever your exhibition requirements take you, we will make sure that your brand is fully supported by a professional exhibition environment that is certain to turn heads! Contact us today to discuss your global event requirements.