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The brief:

Now in its 40th year, Arab Health is the second largest healthcare congress and exhibition in the world and the largest in the Middle East. With over 4,000 exhibitors and over 93,000 visitors Arab Health gathers international and regional medical practitioners together with leading manufacturers, wholesalers, dealers and distributors.

Our brief from Olympus was to present the full range of medical imaging equipment and accessories to this audience, working closely with the product specialists from sixteen specialist areas in order to maximise the product display and accessibility for hands on demonstration.

Solution:

The planning for Arab Health takes seven months. It is testament to the original design that year on year there is very little change to the overall presentation style however the display has grown organically. Much of this is driven by new product development and we work closely with the product specialists to understand their equipment and how they wish to interact with customers in the exhibition environment. We then come up with the solutions to meet their needs.


“Extreme Exhibitions design and build stands for all our major exhibitions including the annual Arab Health Exhibition & Conference in Dubai. This major event is used to showcase products from all our Medical and Surgical Divisions and the equipment on display can range in size from the latest trolley mounted 3D imaging system down to small precision instrumentation. Extreme have always given a lot of thought to product placement, and work closely with our own Product Specialists to ensure that our equipment is displayed in both a practical and innovative way”.

“The complex stand is manufactured to a high standard and the installation team always works in a most efficient and professional way. The installation programme therefore demands meticulous planning ensuring that all the right bits go into all the right places at all the right times. Extreme Exhibitions always delivers a first class job on time”.

John,   Exhibition Manager