Leonardo is the largest inward investor in the UK defence sector, the largest Italian inward investor to the UK, and one of the biggest suppliers of defence equipment to the UK MoD.
- To design an engaging and practical product demonstration area featuring a real helicopter, where visiting delegates from UK and overseas governments, armed forces, and security specialists could experience latest technology developments first hand.
- Create professional and relaxed meeting rooms and hospitality on the upper floor where visitors could be entertained and discuss their needs in greater detail.
To position a real AW159 helicopter centre stage with relevant product demo-stations placed around it grouped by product type rather than application. This allowed demo staff to tailor the demonstration to the audience to suit their interest whether air, sea, or land defence/security.
In addition to the main reception, a second reception controlled access to the meeting rooms and the upper floor hospitality area, which gave visitors a privileged view of the helicopter.
The event was seen as a huge success for Leonardo.