There are three key goals your exhibition stand needs to achieve: drawing in attendees, getting them engaged in your services, and communicating your branding. The first two can be achieved through a combination of eye-catching visuals and visitor interaction, but achieving the latter isn’t always so obvious.

Branding is vital for a number of reasons – it builds recognition among your target audience, tells your brand story visually and verbally, and helps you develop a strong, lasting identity. Luckily, there are plenty of ways you can incorporate key elements of your branding into your stand design – you just need to know how!

Extreme Group have been creating unique branded stands and environments since 1994, partnering with clients as varied as Allianz, HTC, and JCB. Below, we’ve laid out three key steps you can take to incorporate your branding into your next event stand.

1. Integrate your brand identity

Your exhibition stand is your brand ambassador in a crowded event space. Every visual element, from colours to fonts, should work together to tell your brand story and stay in the mind of attendees. Here are some important factors to keep in mind: 

  • Logo: Your logo is the face of your brand. Place it strategically throughout your stand – on signage, display screens, even staff clothing – to reinforce brand recall and strengthen the connection between your visual identity and your offerings. If you want to make it a little more subtle, you could use your logo as a design element on the floor or as part of a larger display. 
  • Colour Scheme: Keep your brand colours consistent across the stand to reflect your identity and evoke the right emotions in your visitors. While you can use other colours to complement, your brand colours should stand out enough for people to recognise the stand as uniquely yours. 
  • Fonts: Choose fonts that align with your brand personality, whether it’s sophisticated serifs for a professional tone or playful scripts for a fun vibe. 
  • Consistency: A brand that speaks with one voice is a brand that gets remembered. By keeping your branding consistent throughout all your media channels – not just your stand but also your packaging, online presence, print materials, and more – you’ll create a cohesive visual language that resonates with potential customers and sticks in their minds. 

2. Use relevant graphics and imagery

High-quality graphics and imagery are important for telling your brand story, reinforcing your identity, and connecting with your target audience on a deeper level. When deciding on images to use, choose ones that showcase your products or services in action, highlighting the benefits they offer within a context that reflects your brand values. You should also feature models who embody your brand’s ideal customer, using imagery that aligns with their lifestyle.

For example, a youth-focused sportswear brand with a streetwear aesthetic could feature dynamic, energetic images of young people wearing their clothing in urban environments. This visually communicates the brand’s identity and attracts the intended audience.

3. Hand out branded merch

Everyone loves a freebie! Giving out branded merchandise, like t-shirts, tote bags, or notebooks, is a fantastic way to generate interest and communicate your branding. Choose practical items that people will use in their day-to-day lives, as this will help your brand logo and message get ongoing exposure beyond the event, and aim to keep things sustainable – you don’t want your logo plastered over cheap, plastic goods that are used once then sent straight to landfill. 

modular exhibition stand for sopra steria

Talk to the leaders in branded event stand design

Looking to elevate your brand presence at your next event? Extreme Group’s skilled designers can help you create a stand that blends strategic branding with impactful visuals, making sure your brand shines brighter than the competition. 

After carefully researching your brand positioning and ideals, we’ll make strategic recommendations to highlight your strengths on the trade show floor. The booth we design will seamlessly blend your logo, messaging, visuals, and more to capture attention and draw crowds. 

As a full-service provider, we can also handle production, management, lighting, furniture rental, and logistics so you can focus on prepping for the big day. With Extreme Group by your side, you can be confident that all aspects of your trade show presence are in capable hands. 

Ready to get started? Book a consultation online or call us on 01202 620550, and find out how our custom booth designs and end-to-end support can make your next event a success!