Exhibition stands can be tight for space, as the events host hundreds of businesses promoting their products or services. And despite the small space, there is often a large amount that you want to display, whether it is products to sell or demo, information about your business, or even seating areas for audience members to chill out. Your exhibition stand layout is pivotal to helping you share everything you need to.
Of course, the layout will not only impact the information and products you show but will also affect how your audiences experience the stand, which could be more important as it is the experience of the stand that is likely to encourage them to complete the action you desire; a purchase, form completion or even participating in an interactive activity.
As experts in exhibition stand design, the team at Extreme Group have a few tips and tricks to create an outstanding stand for even the smallest of spaces. In this blog, we share a few of the ideas we use to maximise the space for your stand.
Strategic layout
When creating an exhibition stand, you should always plan the layout of the information you want to share. Careful planning and designing the layout will ensure you utilise every part of the space, especially if you have a slightly odd-shaped space.
Additionally, planning the layout gets you to consider the location so you can take advantage of the backs of the display boards being visible.
This gives you the best opportunity to create a great experience for those visiting your stand, with a considered flow of information and space to absorb it all.
Multi-functional furniture
Multi-functional furniture is going to be your best friend when designing an exhibition stand layout for a small space.
If you are selling products, you will need somewhere to store stock, so why not create display stands that will also work as storage? Or if you are adding interactive display boards, why not make these tables, combining the activity with somewhere to sit?
Creating a rest place in your stand can be very effective, but it can take up a lot of space, so create a multi-purpose area by placing information on the tables; people are bound to read something while they sit. Or perhaps put a QR code on the table that leads them to a fun quiz about your sector or website.
Use the vertical space
Event arenas often have high ceilings, but people usually neglect to use them. Instead, they place everything at eye level to increase the chance of being seen.
What these people are forgetting is the power of looking up when in a busy space. How often have you tilted your head up to get a bit of fresh air and away from the back of people’s heads? Use this to grab attention by putting your logo above your stand or even hanging a product above you.
Another great example of this is the use of branded flags. The height of flags will be taller than your stand displays, spreading the word about your logo and brand and enticing people in from further away to find out who you are and what you are offering.
On top of this, within your stand, don’t shy away from using vertical shapes. Get shelves that will stand tall and slim so that you have more space for the things that need to be horizontal, such as benches. Things like brochures and flyers sit great in vertical stands.
Digital displays
Digital displays are a no-brainer when you have a small space to work with.
Use TVs and a presentation to display a cycle of information. This is a great way to share more photos, case studies or text and can help put the information into a logical order so that the audience reads a story rather than random bits of information.
If choosing to use this in your exhibition stand layout, be sure to consider how long the audience will need to soak up the information on each slide. Don’t make them rush through it. An audience member would rather you linger on a slide than quickly fire through them.
Thoughtful exhibition stand layouts from experts
At Extreme Group, we create bespoke exhibition stands and branded environments for customers and their events.
Our teams work with you to understand your aims and objectives for attending the event (sales, leads, visitors) so that we can produce an exhibition stand layout that will work to achieve this, no matter how big or small your space is.
We understand that the set-up of a layout can be just as tricky as the design, so we offer a comprehensive service that includes stand logistics and management.
Over our 30 years of working in the industry, we have worked with a wide range of companies spanning a variety of sectors. This gives us knowledge and experience in designing and building stands with differing objectives, brandings and audiences.
The above tips are just a few of the tricks we employ in our stand designs to optimise the use of space for your event stand. If you are struggling to fit everything in, get in touch with our experts today.
Call us on 01202 620550 or complete our online contact form to request a callback.
