An exhibition can be an overload on the senses, with lots of colours, noise and lighting filling the space. You need your stand and brand to stand out. For people new to your business, if you manage to grab their attention, your stand will create their first impression. But how can an exhibition help your brand?
A well-designed bespoke exhibition stand will demonstrate who you are, what you do and your values in a fun and engaging way that is clear to understand. Providing a good experience at your stand will enhance your brand image and improve visitor engagement.
At Extreme Group, we are exhibition stand specialists and work with a range of clients to design bespoke stands that create an elevated brand image that captivates visitors and encourages engagement.
In this blog, we share how your exhibition stand impacts your brand image and how you can use it to encourage engagement.
Role of Stand Design in Brand Perception
First impressions of your stand matter because exhibition attendees will evaluate and judge brands based on what they can see from their exhibition stands.
If you have a stand that is well-thought-out, offers an easy and stimulating experience and provides all the information your visitors might be looking for, it will convey professionalism, care and trustworthiness. Meanwhile, a poorly designed stand or branded environment can harm any reputation you might have.
You need your stand to be recognisable; that is the first step in using your exhibition space to boost your brand image.
To achieve this, you need to make sure that the design reflects your brand image. That means the brand colours, logo, and messaging create a unified brand identity. All these should work to create a connection between your brand and the visitors, reinforcing recognition and loyalty.
These hook visitors to visit your stand and learn more about you and your business, making a branded exhibition stand important for your goals.
Ways Exhibition Stands Influence Brand Perception
An exhibition stand is made up of several elements. All of which will impact your brand image and perception.
Visual Impact
Exhibition stands are very visual. Almost every element of the stand comes down to this, so you need to carefully consider how the stand looks.
This means:
- Creating a layout that flows and allows you to tell your story and share important information while allowing space to move about.
- Choosing colours that are easy to view together and match your brand guidelines for reinforcement and easy reading or viewing.
- Utilising lighting to highlight important information and create a comfortable atmosphere that is easy to be in.
- Selecting graphics that fit your brand’s style and are easy to understand at a glance.
These will work together to generate a compelling and visually appealing stand that draws visitors in and starts to produce a positive first impression.
Quality of Materials
The materials used in your stand will say a lot about your company, so you want to make sure you think carefully about these.
Investing in quality materials that are durable and sleek implies that you are committed to quality and excellence.
Alternatively, using environmentally friendly or sustainably sourced materials shows a commitment to reducing your impact on the environment as a business.
Engagement and Interactivity
Incorporating interactive elements also boosts your brand’s image.
Whether you include digital elements, touchscreens or product demos, adding an element your visitors can engage with will likely make your stand memorable.
Getting involved with your stand allows your visitors to create deeper connections with your brand too.
Interactive ideas can include:
- Integrating social media
- Games
- Virtual reality
- Augmented reality
- Touch screens with quizzes or lead gen forms
- Product demos
- Experiential marketing
Innovation and Creativity
We live in a world where we understand everything through codes and conventions. This means following patterns and templates to create something expected.
In a room where everyone will be vying for attention, innovation and creativity are going to go a long way.
If you create something unique and unexpected, not only will your stand grab attention, but it will also demonstrate your creativity and innovation.
On top of this, your stand will create a lasting impact and a talking point so people see your brand as forward-thinking.
Create a Well-designed Exhibition Stand To Enhance Your Band Identity
A well-designed bespoke exhibition stand or creative branded environment is important for your brand identity and visitor engagement.
Why? Because they create first impressions, which draw visitors in to learn more. In the few split seconds of seeing your stand, they judge your brand on what they infer from the display. Therefore, your stand needs to put your best foot forward.
At Extreme Group, we have been helping brands achieve this for the past 30 years. Our team design stands that weave your business’s story in with visually pleasing graphics and an easy-to-follow layout, all the while using quality materials and encouraging engagement through a range of elements.
At the core of what we do is innovation, so you can be confident that your stand will be a breath of fresh air among your competitors at the exhibition event.
If you are looking for help creating an exhibition stand that will speak volumes about your brand, then don’t hesitate to get in touch with us. Call us on 01202 620550 or complete our online contact form to book an initial consultation with our friendly, expert team.
