Technology has become a key part of our lives, shaping how we work, play, and live. As its influence continues to grow, there’s no reason why your event stand should be left behind.

By incorporating digital elements such as interactive displays, videos, or even virtual reality, you can attract and hold the attention of visitors more than ever before. This creates an immersive experience that distinguishes you from competitors and gets your brand’s name out there.

If you’re looking to digitise your stand but aren’t sure where to begin, don’t worry! Read on to discover five of the best approaches to integrating digital elements into your exhibition stand.

1. Interactive displays

Interactive displays are a dynamic, experiential way to showcase your products or services. They allow visitors to experience your offerings in a more hands-on way. touching, swiping, or clicking to try them out or learn more. Not only is this fun and memorable, but it’s a great way to draw people to your stand – an interactive display stands out far more than still images or text.

Here are some of the ways you can use interactive displays in your stand:

  • Demonstrate how products work by providing step-by-step instructions, showing videos, or allowing visitors to interact with the product themselves.
  • Compare different products side-by-side. This can be helpful for visitors who are trying to decide which product is right for them.
  • Let people customise products by choosing different colours, sizes, or features.
  • Create fun interactive games and quizzes. We utilised this when creating a stand for athletic shoe company HOKA, placing three ScanMate 3D machines at the centre of the stand. When visitors stepped on one, they would receive a personalised 3D shoe recommendation that would match them with their ideal HOKA shoe.
  • Provide virtual tours of your products or services. This can be a great way for visitors to get a closer look at what you have to offer without having to see it in person.
hoka event stand frankfurt marathon by extreme group
people using touchscreen at HOKA event stand
aspentech exhibition stand with screen

2. Video content

Aside from being eye-catching, video content is a powerful way to tell your company’s story or to demonstrate how your products or services work.

Studies show that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. Videos allow you to convey complex information in a visually appealing and easily digestible format. They can help your audience better understand your products, services, or brand values, leading to increased trust and loyalty

3. Virtual reality (VR)

Virtual reality (VR) is a game-changer for exhibition stands. VR allows visitors to immerse themselves in a completely virtual environment, getting a first-hand experience of your products without needing to see them in person.

For example, when we created a stand for technology company HTC, we incorporated HTC’s own VR headsets and gave visitors the chance to try them out for themselves. Visitors experienced the quality of HTC’s products with their own hands (and eyes), while also getting to enjoy a memorable experience that would stay with them long after the event was over.

htc virtual reality display cases

4. Social media integration

Social media remains one of the best ways to reach out and connect with potential customers. According to a study by Forbes, 78% of consumers admit that companies’ social media posts influence their purchasing choices. It’s a powerful and cost-effective tool for promoting your exhibition stand and helping you generate valuable leads.

Here are some tips on how to integrate social media into your exhibition stand:

  • Create a hashtag for your stand and promote it on social media in the weeks leading up to the event.
  • Make it easy for people to share by placing QR codes or social media sharing buttons on your stand. It’s also a good idea to use branded social media banners and posters on your stand.
  • If it suits your brand, consider adding a dedicated social media area to encourage visitors to take photos and share them on social media. You could have a funky frame, props for people to hold, a neon sign – be creative!
  • Run social media contests to attract people to your stand and generate excitement about your brand. You should offer prizes that are relevant to your industry or target audience.
  • Be active on social media during the event. Respond to comments and questions, and share photos and videos of your stand; this will help keep people engaged with your brand.
  • After the event, thank people for visiting your stand and encourage them to connect with you on social media. You can also share photos and videos from the event to keep the conversation going.

5. Live streaming

Tying in with the above, live streaming on social media is a fantastic way to connect with people who are unable to attend the exhibition in person. You can live stream your stand, product demonstrations, or interviews with industry experts, giving viewers a more in-depth look at your brand and what you have to offer.

Make sure to promote the live stream ahead of time to generate buzz and inform people when and where they can watch it. You can do this through various marketing channels, such as social media posts, email newsletters, and event listings.

Wow visitors with an experimental event stand from Extreme Group

At Extreme Group, we specialise in the creation of bespoke exhibition stands and branded environments for events all across the world. We’re proud to have worked with a variety of respected brands over the years, including Allianz, Princess, Adtran, and many more.

Thanks to our years of experience, our team can create a custom-designed stand for your business that seamlessly incorporates cutting-edge digital elements. These elements are well-designed and user-friendly, and will be customised to resonate with your target audience. They’ll draw in passersby, spark their interest, and ultimately convert them into leads for your business.

Not only will we assist you with designing and building your stand, but we’ll also take care of every aspect of its management. From handling logistics to managing staff, our team will make sure every element of your stand runs smoothly. Our goal is to help you achieve your marketing objectives in the most seamless and cost-effective way possible.

Ready to dive in? Book a consultation online or call us on 01202 620550 today! We’re happy to answer your questions and explore our services in more detail, so don’t hesitate to get in touch.