Psychologists have known it for centuries: colour has a powerful impact on the human mind. The colours we see shape our moods, thoughts, and nudge us towards particular actions, often without us even noticing!

This is why it’s so important to nail down your colour scheme when designing your exhibition stand. Making the wrong colour choices might leave potential visitors feeling bored or even put off, while selecting the right ones can spark interest and draw crowds of people in.

The colours you choose for your stand should reflect your brand identity, the feelings you want to inspire, and the message you aim to convey. Keep reading to discover five powerful colours you should think about implementing, and how you can use them to elevate your stand’s presence on the event floor!

1. Red

Red is the colour of fire and passion, thrills and danger. It’s the most high-energy colour in the spectrum, associated with strong emotions like anger and exhilaration, which makes it an excellent choice for grabbing attention and stirring interest in passersby.

When designing your display, use red to highlight essential messages or key call-to-action areas. Just make sure to use it in moderation; an exhibit dominated by red can be overwhelming and more likely to create stress than inspire action.

Leonardo Exhibition
htc 5g vr exhibition

2. Blue

The yin to red’s yang, blue is a calming colour that conjures images of serene waters and open skies. It’s associated with trust, reliability, and professionalism, which is why it’s a popular choice for corporate branding (particularly in the financial and technology sectors).

Blue is a fantastic option if you’re managing a corporate or tech-focused booth, as it promotes a sense of security and trustworthiness. Its serene vibe is also perfect if your brand is all about promoting health and wellness.

3. Green

The colour of grass, trees, and plant life, green is the embodiment of all nature has to offer. It brings to mind growth and renewal, spring and summer, while invoking a sense of harmony.

If you want to highlight your brand’s dedication to sustainability or create a connection with the natural world (for example, for an organic food brand), using the colour green prominently in your branding is a great choice.

Allianz sustainable exhibition stand
harman exterior close up

4. Yellow

Hello, sunshine! Yellow is a vibrant colour linked to joy, fun, and creativity. It grabs attention and uplifts the spirit, invoking a child-like sense of optimism.

Like red, it’s best to use yellow as an accent colour to draw attention to specific areas or messages. Too much can be overwhelming, so be cautious about overusing it – you don’t want to give visitors a yellow-induced migraine!

5. Purple

Purple has long been associated with wealth, luxury, and power. Rich and striking, it brings to mind images of royal robes and jewels, which has led to it being associated with a sense of prestige.

Purple is best used if you’re hoping to give your stand an upscale and elegant atmosphere. It’s ideal for brands seeking to convey a sense of quality and exclusivity.

Adtran Exhibition Entrance

Talk to the specialists in top-level exhibition stand designs

At Extreme Group, we have a deep understanding of the impact colours have on an event stand. When we design a stand for a brand, we take the time to get to know their identity and goals on a personal level. This allows us to create a stand that truly embodies all that they stand for and hope to achieve, from the colours and decor to the lighting and layout.

If your business is in the market for a cutting-edge stand at your next exhibition, why not have a chat with our team? We’ve designed, built, and managed stands for a diverse range of businesses over the years, with our designs ranging from clean and formal to fun and energetic. Whatever the style and goals of your business, we have the experience to create an eye-catching, visually stunning stand that matches it perfectly.

Book a consultation online or give us a call on 01202 620550 today!