Brand identity refers to the colours, designs, and logos that make your brand unique. Aside from making your brand stand out from the crowd, an identity helps create a lasting impression on your customers and shapes their buying habits – a recent study found that having a consistent brand presentation increases revenue by up to 33%. This makes developing a strong identity a key part of marketing and building your brand.
Hosting a stand at an exhibition is a fantastic way to promote your brand’s identity. Beyond just attracting new sign-ups, it’s a chance to showcase your brand’s name and values, giving everyone a glimpse into what your company is all about.
Having partnered with major brands like HTC and Allianz over the years, we at Extreme Group know how to encapsulate your brand identity within an exhibition stand. Below, we’ve put together 3 creative methods that can work wonders for your own brand. Let’s dive in!
1. Make your stand interactive
Interactivity is one of the best ways to attract and engage passersby, and for good reason – getting hands on is much more fun than watching videos or skimming through pamphlets. Interactive experiences are also more memorable than passive ones, helping your brand identity stick firmly in the minds of your visitors.
Here are some fun ways that you can add interactivity to your event stand:
- Digital elements like touchscreens, virtual reality (VR), and augmented reality (AR)
- Live product demonstrations
- Contests and quizzes
- Hands-on workshops
In the stand we created for audio equipment company JBL, we gave staff the chance to get hands-on with different products like headphones, gaming headsets, and party speakers. Instead of taking JBL’s word for it, people could actually feel and hear the quality for themselves, which was much more effective than inundating them with pictures and videos.
2. Build a themed photo booth
People love having their photos taken in front of a fun backdrop, and if that backdrop can help spread the word about your brand when shared online, well, that’s even better!
Set up a visually impressive photo booth that blends your brand’s colours, logo, and visual elements, then encourage attendees to have a blast taking photos and sharing them on social media using a branded hashtag. This not only creates a fun and memorable experience, but also spreads your brand’s presence beyond the exhibition.
3. Give aways personalised souvenirs or samples
Who doesn’t love getting free stuff? Not only are freebies a magnet for attracting crowds, but they also keep your brand in the spotlight even after the event wraps up.
The best kind of freebie is one that aligns with your audience’s preferences, so use modern data tools and analysis to get a feel for what your visitors would enjoy. With these insights in hand, you can create a special souvenir or sample that feels like it was made just for them. If your brand is all about fitness, for example, you could hand out free sweatbands or water bottles.
Carefully thought out, clearly branded freebies are a win-win – you prove that you understand your visitors’ needs, and they walk away with a lasting reminder of your brand. Extra points for picking freebies that are kinder to the planet!
Showcase your brand identity with a custom-made event stand from Extreme Group
At Extreme Group, we specialise in designing event stands that perfectly showcase your brand identity. We’ve designed exhibition stands and branded environments for countless businesses over the years, giving us a deep understanding of how to highlight all types of brand voice and design, in all types of industries. Whether it’s luxury yachts or sportswear, we’ve got the skills to help you make a memorable impact on your target audience.
When you partner with us to design and manage your stand, we’ll incorporate elements that perfectly match your brand’s core values, messaging, and visual identity. By weaving in engaging experiences and branded zones, we’ll make sure your exhibition stand becomes a must-visit spot for attendees, all while strongly reinforcing your brand’s unique identity.
Ready to dive in? Book a consultation online or give us a call on 01202 620550 today. We’d love to discuss your brand and create the perfect solution to achieve your goals, so don’t hesitate to get in touch – we can’t wait to hear from you!
